New Times,
New Thinking.

Why is Trump shilling crypto?

If there's one thing that the president loves, it's money.

By Podcast


If there’s one thing that the president loves, it’s money. Recently, Trump has turned his attention to crypto – going into business with his sons and also launching $TRUMP and $MELANIA memecoins.

But while this is one of Donald Trump’s latest passion projects, it joins a long, long list of business ventures over his lengthy career. A story that in reality involves a long list of failed business ventures, tax evasion, and multiple bankruptcies. So how has Donald Trump manage to fail upwards for more than half a century? And who pays the price when he does?

Katie Stallard is joined by Russ Buettner, investigative reporter at the New York Times and co-author of Lucky Loser: How Donald Trump squandered his father’s fortune and created the illusion of success.


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